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Alphabyte·AI
Rabia Arabaci

MARKETING AT ALPHABYTE AI

Rabia Arabaci

Marketing Coordinator · Alphabyte Solutions Inc.

Toronto, Ontario, Canada

Rabia Arabaci is the Marketing Coordinator at Alphabyte Solutions, where she manages social media presence and content strategy, growing engagement through LinkedIn posts, blogs, newsletters, and targeted campaigns. She creates and delivers marketing collateral and sales enablement materials — case studies, infographics, proposals, and decks — to support business development.

Before joining Alphabyte, Rabia held marketing roles at BlackBerry, BlackBerry IoT-QNX, and Greensaver, where she led product launches, go-to-market strategies, email campaigns, and competitive analysis across cross-functional teams. She holds a BA Honours in Arts & Business from the University of Waterloo with minors in Economics and Digital Arts Communications.

Credentials & Education

Degree

BA Honours Arts & Business (Co-op)

Economics Minor, Digital Arts Communications Minor · 3.7 GPA

Institution

University of Waterloo

Waterloo, Ontario, Canada

Key Coursework

Product Marketing · Campaign Management · Competitive Analysis · Lead Generation · Copy Writing · UX/UI Design

Career Timeline

2025 — Present

Marketing Coordinator

Alphabyte Solutions Inc.

2023 — 2024

Marketing Communications & Product Marketing Intern

BlackBerry · BlackBerry IoT-QNX

2022

Digital Marketing Assistant

Greensaver

2021

Business Development & Sales / Digital Marketing Intern

Felton Brushes Limited · Boxbrite Technologies

Areas of Expertise

  • Content Strategy & Production
  • Social Media Management
  • Product Marketing
  • Campaign Management
  • Marketing Analytics (GA4, HubSpot)
  • Competitive Analysis
  • Sales Enablement
  • UX/UI Design

Notable Achievements & Recognition

Manages Alphabyte's social media presence and content strategy across all channels
Developed competitive positioning strategy for BlackBerry IoT-QNX product portfolio
Led go-to-market strategies and product launches at BlackBerry across cross-functional teams
Built and executed email marketing campaigns driving engagement with social media influencers at Greensaver
Alphabyte

Alphabyte AI

The Claude-focused practice of Alphabyte Solutions. Mid-market AI from the ground up — citizen development, executive enablement, MCP integration, and autonomous agents.

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