MARKETING AT ALPHABYTE AI
Rabia Arabaci
Marketing Coordinator · Alphabyte Solutions Inc.
Toronto, Ontario, Canada
Rabia Arabaci leads marketing at Alphabyte Solutions, owning brand strategy, content production, and go-to-market execution across the firm's AI consulting practice. She drives Alphabyte's market positioning through campaign strategy, sales enablement, and competitive intelligence.
Before joining Alphabyte, Rabia held marketing roles at BlackBerry and BlackBerry IoT-QNX, where she developed competitive positioning for product portfolios and led go-to-market strategies across cross-functional teams. She holds a BA Honours in Arts and Business from the University of Waterloo with minors in Economics and Digital Arts Communications.
Credentials & Education
Degree
BA Honours Arts & Business (Co-op)
Economics Minor, Digital Arts Communications Minor
Institution
University of Waterloo
Waterloo, Ontario, Canada
Key Coursework
Product Marketing · Campaign Management · Competitive Analysis · Lead Generation · Copy Writing · UX/UI Design
Career Timeline
2025 – Present
Marketing Coordinator
Alphabyte Solutions Inc.
2023 – 2024
Marketing Communications & Product Marketing Intern
BlackBerry · BlackBerry IoT-QNX
2022
Digital Marketing Assistant
Greensaver
2021
Business Development & Sales / Digital Marketing Intern
Felton Brushes Limited · Boxbrite Technologies
Areas of Expertise
- Content Strategy & Production
- Social Media Management
- Product Marketing
- Campaign Management
- Marketing Analytics (GA4, HubSpot)
- Competitive Analysis
- Sales Enablement
- UX/UI Design
Notable Achievements & Recognition
Alphabyte AI
The Claude-focused practice of Alphabyte Solutions. Mid-market AI from the ground up, citizen development, executive enablement, MCP integration, and autonomous agents.